Analisis Faktor-faktor yang Mempengaruhi Mahasiswa Dalam Keputusan Pembelian Handphone Android

Android phones or better known as smartphones are one of the products that in great demand by public today, especially among students. Because for students android smsrtphone is a necessity. The wide variety product choices, brand design and price options offered each company will course trigger differences consumer reasons choosing which phone best suits their individual tastes. purpose this study to analyze whether cultural factors, social personal factors psychological influence decisions economic education FKIP Palangka Raya University buying an phone. To determine research subject, researcher selected Economic Education Students at Univercity Raya, class 2017 2018 who bought used Vivo, Oppo, Xioami phones. This uses qualitative methods, data collection procedure carried out distributing questions according interview guidelines via google forms, then further interviews through zoom meetings with informants documented analysis has been obtained. thet collected be checked validity means credibility test, transferability dependability cinfirmability test. results indicate whole affet Decisions Edication Student making buy mabile However variable different level significance. If sorted from dominating, highest position, finally factors